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Consumer Closeness in the

Age of Social Distancing

Week of May 28: Restaurant Takeout & Delivery

Flag of Canada - Wikipedia

As provinces continue to open up and social restrictions loosen, the overall mood of Canadians is more positive

%

⬆ Relaxed ?‍♀️

%

⬆ Stressed ?

%

⬇ Optimistic ?

%

Happy ?

%

Peaceful ?

(⬆& ⬇ arrows indicate change in emotions vs previous week)

 

+ 5% Increase in overall positive emotions vs. previous week

At this stage of the pandemic, the majority of Canadians have consumed restaurant food - with pick-up and drive-thru most common

Restaurant Takeout Methods During COVID-19

%

Had takeout ? during the pandemic

74% Pickup

72% Drive Thru 

46% Delivery

(Higher among those under 40 years)

Getting food delivered is a convenient and nice break from at-home routines; it's also a way to support local restaurants and enjoy takeout food without the risk of exposure

Motivations Behind Food Delivery 

(Among those who’ve increased restaurant delivery)

Convenience

“More convenient than going to the grocery after work, or dealing with line-ups.”

“I have two toddlers that I cannot take to the grocery and do not have anyone to watch them for me to go alone”

Break from Cooking At Home

“Tired of cooking. Tired of routine. Nice to have something different.”

“Can’t go out to restaurants, and sometimes I don’t feel like cooking”

“Less time in the evenings to cook as I’ve been working more during covid and I am too tired to make meals”

Support Local Restaurants

“We want to support local restaurants during COVID 19”

“It’s such a nice treat during a boring lockdown. I’m already saving a lot of money by not going to bars and eating out. Also Skip The Dishes lets me donate to local restaurants and matches it with a food bank donation, which I love.”

“Would normally go out to eat a couple of times a week. Although we could eat at home, I order once a week to give continued support to our favourite restaurants.”

To Enjoy Restaurant Food Without The Risk Of Exposure

“We ordered delivery so that we did not need to enter the establishment.”

“We do this because we like to go to restaurants often but are now unable. This is also a good way to support local businesses.”

Groceries Run Out Faster

“Too tired to cook after working all day and since we only grocery shop once a week, sometimes we don’t have anything or are not inspired by what we have.”

Buying Groceries Doesn’t Feel Safe

“All of a sudden, the trip to the grocery store, which used to be enjoyable is now a dreaded venture into an unknown world.”

“Feeling less comfortable stopping at the store to buy groceries”

Where Canadians are Ordering Food For Delivery

(Ordered food delivery during the pandemic)

%

ordered from Local restaurants

❗ 30% consider franchisees to be local restaurants

How Canadians Order Food For Delivery

Change in Food Delivery Due to COVID-19

  • Still getting food delivery ? 46% 46%
  • Stopped getting food delivery ?‍♀️ 14% 14%
  • Never did food delivery 40% 40%

%

of those getting food delivery are ordering less often than before COVID-19

Placing the Order

%

Delivery Apps

%

Calling the Restaurant

%

Restaurant Website

%

Restaurant Apps

2% Some other way

For some, the decline in food delivery is a combination of financial reasons and a desire to cook more at home. Specific hygiene practices around food delivery are very important to Canadians

Food Delivery Concerns & Considerations

%

think takeout methods are generally safe ? from COVID-19 transmission

What Hygiene Practices Are Important for Restaurant Delivery

(Total)

%

Sealed containers

%

Contactless delivery

%

Delivery person wearing mask

%

No-touch systems post-cooking

%

Delivery person wearing gloves

4% Other practices

Money Concerns

“Unfortunately, I was laid off due to covid 19 so I have to spend my money wisely. As well since I have been home, I have more time to cook.”

“Unsure about future earning so spending isn’t fun right now. Also we moved during all this and our new kitchen is EVERYTHING so why not cook”

“Saving money, learning to be more resourceful with ingredients and staples.”

(Click to Scroll)

Prefer Cooking at-Home

“More time to cook and experiment with making things from scratch.”

“A combination of a desire to conserve funds and also having more time to cook…”

(Click to Scroll)

Safety Concerns

“Trying to avoid contact with people still when possible.”

“Worried that food won’t be safe and could be a vector for contagion.”

“Because there’s a pandemic and most drivers aren’t wearing masks or practicing social distancing”

(Click to scroll)

Catch up on past reports: Click here.

A word on our approach

This research is not just another COVID-19 survey. This study was conducted using immersive mobile messaging-based conversational exercises that capture robust quant data and emotive qual inputs in real-time from our mobile COVID-19 community members in one seamless experience. Take a look at the video to see a demo of how our technology works…

Fine Print:
Field dates 5/22-5/28, Base: n=348

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