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Consumer Closeness
in the Age of Social Distancing

Week of April 12th: New “Normal”

The holiday mood helped lift American spirits, with many figuring out creative ways to celebrate occasions while abiding by social distancing

%

Relaxed ?‍♀️

%

Stressed/Worried ?

%

Bored ?

%

Optimistic ?

%

Peaceful ?‍♂️

%

Increase in overall positive emotions, compared to prior week

People are adapting their celebrations and special occasions to work with the new “norms” of social distancing

  • Celebrate only with those I am social distancing/isolating with 51% 51%
  • Find creative ways to celebrate 25% 25%
  • Celebrate alone 16% 16%
  • Proceed as planned – COVID-19 can’t stop me! 3% 3%
  • Cancel celebrations 20% 20%
  • Postpone until I can celebrate “normally” 16% 16%

Top occasions people have celebrated/plan to celebrate differently during COVID-19

  • Holidays 66% 66%
  • Birthdays 50% 50%
  • Anniversaries 17% 17%

*These photos have been submitted by members of our COVID community

Other: Religious milestones (12%), Family reunions (8%), Weddings (7%), Graduation parties (4%), Baby showers (4%), Bachelor/ette parties (2%)

Still, most are anticipating being in this situation for the long haul and have their worries about life after COVID-19

Time anticipated for things to go “back to normal” remains at least a few months for most, if not longer
  • A few weeks (end of April, early May) 6% 6%
  • A month or two (May or June) 24% 24%
  • Three to six months (July to Sept) 33% 33%
  • Six months to a year (Oct to next April) 18% 18%
  • More than a year 6% 6%
  • I don’t know that we’ll ever be back to normal 13% 13%

Reactions to CDC allowing businesses to open

%

Would be HESITANT about visiting public establishments such as restaurants, gyms, etc. and might not go back to normal 'right away'

Concerns span from medical, to economic, and social repurcussions of the current situation

Despite their concerns, people are learning from this experience and are trying to be optimistic about the future

Americans are thinking about how their behaviors will change going forward as a result of what they’ve learned from this experience so far

Expected changes in behavior after the crisis vs. before:

Savings ?

%

Would focus more on saving/budgeting

No change: 45%  

Payment ?

%

Would use no-contact payment methods more

No change: 59%  

Shopping ?

%

Would shop online more

No change: 60%  

Work ?

%

Would work from home more often

No change: 49%  

%

Plan to continue the new habits, behaviors, and routines they've picked up after the crisis is over

Hygiene and safety habits are sticking

 “I will probably continue to social distance and wear a mask in many instances. I will continue to frequently wash my hands and use and sanitizer.”

“I’ll continue to wash my hands more frequently and disinfect countertops, door knobs, steering wheel in the car and other commonly touched surfaces at home.”

Most plan to start maintaining an emergency stock at home

“I will have at least a month of food and household necessities on hand at all times, because you never know when something like this will happen again.”

“I will try and have things like masks and gloves in stock, along with disinfectant etc.”

Helping others feels good, and is something many will continue

“I will try to be more neighborly and reach-out to friends & family more.”

“I’ve joined an all volunteer group that helps families in crisis. It’s been so rewarding. I will definitely continue.”

People are enjoying their new hobbies, and plan to keep them up

“My wife and I ordered online adult coloring books and we loved them so I think we will order more and continue this hobby.”

“I began learning the ukelele and will continue using it.”

“Gardening, planting flowers and vegetables. I also started doing yard work and pulling weeds.”

%

Feel that when this crisis is over, there will be a new normal and this WILL have a lasting impact on society

Many are trying to look on the bright side of this ‘new normal’

Catch up on past reports: Click here.

A word on our approach

This research is not just another COVID-19 survey. This study was conducted using immersive mobile messaging-based conversational exercises that capture robust quant data and emotive qual inputs in real-time from our mobile COVID-19 community members in one seamless experience. Take a look at the video to see a demo of how our technology works…

Fine Print:
Field dates 4/10-4/13, Base: n=477

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