Consumer Closeness in the
Age of Social Distancing
Week of June 1st: Restaurant Dine-in
Making plans to go out is keeping Americans in a good mood this week
%
⬆ Peaceful
%
⬆ Stressed
%
Happy
%
Optimistic
%
⬇ Relaxed
(⬆& ⬇ arrows indicate change in emotions vs previous week)
As markets continue to open up, most remain optimistic, but caution still lingers.
“How are you feeling that things are starting to open back up soon?”
Cautiously Optimistic
Worried
Unsure
Excited
Not Happy
%
Cautiously optimistic / Excited about businesses opening up
Americans are planning to go out soon and restaurants top the list
Top activities done in the PAST 2 weeks
- Fast Food Restaurants ? 35%
- Parks ? 22%
- Banks ? 16%
- Dine-in Restaurants ? 14%
- Salons ?♀️ 12%
- Retail Clothing Stores ?? 11%
- Coffee Shop ☕ 9%
Other: Gyms 2%, Pubs/Clubs 1%, Community Centers 1% None of these 38%
Top Activities planned for the NEXT 2 weeks
- Fast Food Restaurants ? 39%
- Parks ? 29%
- Banks ? 23%
- Dine-in Restaurants ? 21%
- Salons ?♀️ 23%
- Retail Clothing Stores ?? 15%
- Coffee Shop ☕ 15%
Other: Gyms 5%, Pubs/Clubs 6%, Community Centers 4%, None of these 26%
%
MORE Americans PLAN TO GO OUT in the next 2 weeks vs the last 2 weeks
Most plan to visit tried and tested local restaurants and expect basic social distancing measures to be in place
Plans For Visiting A Dine-in Restaurant
Those planning to eat at restaurants are looking forward to a break from their cooking and cleaning routines
- I’ve already eaten at a restaurant 13%
- I plan to go within the next week 5%
- In the next 2 to 4 weeks 23%
- More than 4 weeks from now 32%
- I will not eat in a restaurant in the forseeable future 27%
Type of Restaurants Americans Plan To Visit
Most will prioritize ‘tried and tested’ restaurants that are local
Among those who plan to visit a restaurant in the next month
- Local Family Restaurants ?? 73%
- Fast Food / Quick Service Restaurants ?? 43%
- National Sit Down Chains ?? 43%
- Quick / Fast Casual ?? 29%
- Local Fine Dining Restaurant ?? 26%
Somewhere else (9%), None of these (2%)
Top Decision Factors For Choosing A Restaurant
%
Tried n' True Spot I know
%
Local Restaurant
%
Best Value for Money
Other: New place/never tried 32%, Healthy choices 26%, New flavors 20%, International cuisine 11%
Food Related Outings In The Next Month
Restaurant visits in the coming month are mostly focused on eating out locally with friends and family
%
Dinner with Friends and Family
%
Buy Breakfast from a Fast Food Restaurant
%
Go to your Favorite Local Restaurant
%
Shop at a Local Farmers' Market
Other: Restaurant date (12%), Celebrating Birthday/Anniversary in a restaurant (10%), Take kids to restaurant (9%), Bar/Lounge (8%)
Safety Considerations For Dine-in Restaurants
Type of Restaurants Considered Safe
%
Local Family Restaurant
%
Fast Food / QSR
%
Local Fine Dining Restaurant
%
National Sit Down Chains
%
Quick / Fast Casual
Other: None of these (41%)
Safety Expectations For Ordering At The Counter
- Tables 6 feet apart 77%
- Waiters wearing masks 74%
- Removal of all multi-use items (eg: condiments, salt, pepper) 59%
- Waiters wearing gloves 49%
- Customers wearing masks when not at their table 46%
- Touch-less payment 46%
- Posted and visible cleaning supplies 38%
- Plexiglass partitions between tables 36%
- Temperature checks when entering the restuarant 29%
Other: Something else (6%), None of these (10%)
Safety Expectations When A Waiter Takes Your Order
- Tables 6 feet apart 75%
- Waiters wearing masks 74%
- Removal of all multi-use items (eg: condiments, salt, pepper) 59%
- Waiters wearing gloves 47%
- Customers wearing masks when not at their table 45%
- Touch-less payment 42%
- Posted and visible cleaning supplies 37%
- Plexiglass partitions between tables 34%
- Temperature checks when entering the restuarant 27%
Other: Something else (6%), None of these (9%)
Impact of COVID-19 On Restaurant Industry Trends
Avoiding Single Serve Packaging
- More important 27%
- The same 49%
- Less important 24%
Compostable Packaging
- More important 25%
- The same 67%
- Less important 8%
Use Your Own Container
- More important 22%
- The same 53%
- Less important 25%
Plant Based Options
- More important 8%
- The same 74%
- Less important 18%
Tea and coffee routines in the new normal mostly revolve around brewing at home which has also increased consumption among some
%
Made coffee at home MORE OFTEN during COVID-19
Catch up on past reports: Click here.
A word on our approach
This research is not just another COVID-19 survey. This study was conducted using immersive mobile messaging-based conversational exercises that capture robust quant data and emotive qual inputs in real-time from our mobile COVID-19 community members in one seamless experience. Take a look at the video to see a demo of how our technology works…
Fine Print:
Field dates 5/29-6/1, Base: n=373
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