Select Page

Top 50 Gen Z Brand Power Scores

Click Here to Return to Main Page

Unlike other brand rankings in the market, our Gen Z Brand Power Score considers how the brands’ values align with Gen Z’s values and if there’s an emotional connection to the brand. In addition, our conversational approach enabled us to capture videos, which provided deeper context.

The Gen Z Brand Power Score is a composite score comprised of awareness, consideration, appeal, shareability, emotional connection, and shares similar values. The index score was calculated on the top 50 brands shown below, based on an average Gen Z Brand Power Score of 65.

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Over Index

Brand Power Score

Average

Brand Power Score

Average

Brand Power Score

Under Index

Brand Power Score

Under Index

Brand Power Score

Under Index

Brand Power Score

Under Index

Brand Power Score

Under Index

Brand Power Score

Under Index

Brand Power Score

Under Index

Brand Power Score

Under Index

Brand Power Score

Under Index

Brand Power Score

Under Index

Brand Power Score

Under Index

Brand Power Score

Under Index

Brand Power Score

Under Index

Brand Power Score

Under Index

Brand Power Score

Under Index

Brand Power Score

Under Index

Brand Power Score

Under Index

Brand Power Score

Under Index

Brand Power Score

Under Index

Brand Power Score

Under Index

Brand Power Score

Under Index

Brand Power Score

Under Index

Brand Power Score

Under Index

Brand Power Score

Under Index

A word on our approach

Unlike other brand rankings in the market, our Gen Z Brand Power Score considers how the brands’ values align with Gen Z’s values and if there’s an emotional connection to the brand. In addition, our conversational approach enabled us to capture videos, which provided deeper context.

–    Conducted in February 2023

–    N=2,250 Completes

–    Gen-Z (16-25) in the US

–    Chat, survey questions, verbatims & selfie-videos

–    Gen Z Brand Power Score: Composite score comprised of awareness, consideration, appeal, shareability, emotional connection, and shares similar values

Want to share this with your team?

 

Curious to know more?

Email marketing@reach3insights.com or
use the Contact button below.

Contact

www.reach3insights.com
info@reach3insights.com // SMS: (833) 4Reach3 // Phone: (833) 4Reach3