“Right now, I would say the “it alcoholic thing” to drink would have to be low calorie options. From wine to the endless options of low calorie “any flavor” in a bottle or can. I do like to have some wine or have a nice cocktail, but also I don’t want to feel guilty afterwards, I always try to pick options that won’t increase the number on the scale :)”

“I think Bud Light is onto the next thing with their low-carb beer. Consumers are more knowledgeable about any health issues related to alcohol so attempting to make healthier options will become hot.”

“I think that we’re probably going to see fruity drinks becoming more and more popular.”

“For beer it’s anything fruity is the big thing. I personal like the regular beer. The liquor for myself would be something hard cut. But occasionally the fruity mixes.”

“I think drinks we had as a child are becoming hard seltzers. Those are really up and coming. I’d love to see capri suns or ice pop flavors be in a hard seltzer form.”

“I’ve seen a big push towards canned cocktails. I’ve been to events where they were sponsored by a canned cocktail brand. Canned cocktails have become widely available now at bars than they were before. It used to be something I could only buy at a store, but now some bars are serving them more often.”

“I think canned cocktails are going to be the next big thing. Especially for females, they are tired of buying bottles of liquor and mixers. It is time for the drink to already be premade and ready for consumption.”

“I’ve noticed a lot more friends are drinking less alcohol, I think more non-alcoholic drinks are becoming more common and fun. I also think legalizing marijuana and drinking that to relax will become more popular.”

“Non-alcoholic drinks are on the rise due to people wanting to drink and be with friends but don’t want the stress of driving home and getting pulled over.”